THE IMAGE TEST

 
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THE IMAGE TEST // PARANÁ STATE GOVERNMENT

In Brazil, the black population faces many difficulties in achieving the same professional opportunities as the white people. The institutional racism is frequent in companies, but a large part of the society still insists on keeping this issue silent. To raise awareness on the topic and start a nationwide debate we've developed this experiment.

 
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Agency: Master // CD: Felippe Motta and Jorge Uesu // CW: Bruno Trindade // AD: Pesly Krieger

ABUSIVE SONGS

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ABUSIVE SONGS - RADIO CAMPAIGN // 91ROCK FM

Domestic violence affects two million women in Brazil each year. This is an issue that goes far beyond physical violence. These hostages of abusive relationships suffer daily from sexual, physical and verbal violence. To raise awareness about this problem 91 Rock Radio has launched a campaign to help women identify if they are living a toxic relationship that is often viewed as normal and the most important: encourage them to report it.     

Agency: Master // CD: Felippe Motta // Creative Team: Bruno Trindade, Felippe Motta, Cícero Rohr. 

 

THE FUTURE PRICE

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THE FUTURE PRICE// BRASILPREV PENSION PLAN

Brazilians are not used to saving money to guarantee their future financial security.The main reason is inflation and the high cost of living. This makes even the essential expenses such as going to the supermarket more and more expensive.

We’ve created a price reader called, “The Future Price”.  It shows what the value of a product will be in 20 years. After all, there is no better moment to talk about the importance of a pension plan than when people are thinking about their own money.

 

Agency: Master / CD: Felippe Motta / CW: Bruno Trindade / AD: André Petrini

 

NÃO MEANS NO 

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NÃO MEANS NO // CURITIBA CITY HALL

Brazil was elected the host country for 2014 Fifa World Cup, but not everything was a cause for celebration. The number of cases of violence against women increased significantly during the previous editions of the World Cup. To prevent the same thing from happening again and to show foreign tourists that violence will not be accepted. We’ve created a universal campaign based on something that can be considered a communication barrier: language.

Agency: CCZ*WOW // CD: Rodolfo Amaral // CW: Bruno Trindade, Leo Baggio // AD: Alexandre Norito, Yasmin Fabris

 

RED CARDS

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RED CARDS // BB TOUR AGENCY

This is how we turned one of the most annoying moments of soccer into a clever and cheap media opportunity.    

 
 
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Agency: Master // CD: Felippe Motta // CW: Bruno Trindade // AD: Pesly Krieger

 

CURITIBA MUSIC WORKSHOP

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CURITIBA MUSIC WORKSHOP // CURITIBA CITY HALL

When people think about Brazilian summer, the first thing that comes to mind are beaches, the sun, swimsuits, and cold beer.  Well, except for the cold beer, people who live in Curitiba have a different way to enjoy the summer: good music.

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Agency: Master // CD: Felippe Motta and Jorge Uesu // CW: Bruno Trindade // AD: Pesly Krieger

VIOLENCE CUCKOO

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VIOLENCE CUCKOO // PARANÁ STATE GOVERNMENT

It is a sad fact that domestic violence is still present in many Brazilian homes. It is estimated that every 2 minutes, 5 women are abused by their partners or family members. This means that there are 150 new cases of abuse and assault every hour.

To raise awareness of the problem and encourage victims and witnesses to report aggressors, we’ve used those numbers to create a print ad with the most used weapons on domestic assaults.

 

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Agency: Master // CD: Felippe Motta // CW: Bruno Trindade // AD: André Petrini

 

PERSONAL PROJECT 

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PERSONAL PROJECT // PASSADO NEGRO DO FUTEBOL BRASILEIRO

Passado Negro do Futebol Brasileiro is a book that brings in its pages arts and texts in honor to the most important black football players in Brazilian history.     

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OTHER RADIO CAMPAIGNS 

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Radio campaigns // Multiple brands